Services

Consulting

[ ] APPLICATIONS MIGRATIONS CONSULTING

Most businesses are continuously moving towards the use of public cloud. However, the major challenge these businesses encounter is in the determination of the best way to carry out this migration, the sequence of the migration, and most importantly, the security of the application that is to be migrated. Initium works with you to ensure the successful migration of your applications through the development of a structured framework that is able to analyze critical options and factors, create sequential plans, and develop a migration roadmap. This will provide you with:

  • The best method of migration
  • Complexities associated with a particular migration approach
  • Scorecard for application readiness
  • Execution map
  • Application profiling
  • Migration readiness
  • Application analysis

This service comes with the following benefits:

  • Innovation boost and improved business agility
  • Better customer reach and improved customer relationship
  • Flexibility, measurability and speed are optimized
  • Marketing time and associated costs are minimized

[ ]BIG DATA ANALYTICS CONSULTING

It is widely known that Big Data has the ability to produce key insights from business information. However, it is also well established that only a small percentage of this information gets analyzed. For enterprises, such as yours, this would mean that valuable real-time insights from sensors, machine logs, social media, and other data sources would be missed out if not analyzed by Big Data analytics professionals. At Initium, our Big Data analytics consulting experts are focused on obtaining key insights from the raw data that flows through businesses daily.

The difference between us and other Big Data analytics consulting firms is that we are ahead because we understand that obtaining the best solution significantly depends on the amount of data collated for analysis. Big Data analytics consultants at Initium are especially recognized for their ability to deliver the following:
  • Real-time dashboards are used to review streaming data
  • Our tested and trusted Big Data analytics framework has the ability to integrate both traditional and modern data (this includes complex data from internet search activities, emails, social media, machine logs/sensors, blogs)

Our reputation in this field is based on our Big Data analytics framework. This leading-edge framework is capable of implementing, developing, designing and planning Big Data analytics programs. Most leading enterprises seeking excellent Big Data analytics solution usually show preference for our framework as it assures Big Data-related business benefits from their technologies, people and processes.

Organizations today seek for Big Data analytics firm capable of assisting them to better understand their business to ensure future success. This can be achieved by combining key tools, modern technologies, and data sources capable of accessing, storing, and managing relevant data streams. At Initium, a combination of our Big Data analytics framework and team of professionals offers this, and more.

[ ] ENTERPRISE DATA STRATEGY CONSULTING

It is well established that information is power in this Information Age, however, this only holds true when the information can be expertly applied to develop actionable and valuable insights. At Initium, we understand the significant value of your data enterprise; the most important factor being able to realize the long-term goals of your business by maximizing the potential of your data enterprise. Our Enterprise Data Strategy solution leverages a leading-edge approach focused on data-empowerment for the future. Alone or combined with our Enterprise Digital Strategy consulting services provides a comprehensive data management plan that will ensure the continual growth of the knowledge base of your business, ensures your business remains competitive whilst increasing its market value.

At Initium, we understand that an Enterprise Data Management strategy should deliver a significant return on investment. Hence, our focus is mainly on the dynamic parts – customer service channels, IT, management, operations, marketing, and sales – when developing and implementing a holistic Enterprise Data strategy roadmap. Also, with the aid of our Enterprise analytics services, clients are able to build a more active, profitable program to drive real-time insights and achieve scalable growth.

Our data strategy consultants collaborate with your team of stakeholders to better understand your business, objectives, and concerns. This is to develop a plan that is practical that will enable us to evolve and transform your business data framework into a real-value, real-time data bank capable of continually ensuring the success and empowerment of your business.

We are ever-ready to assist you and your business. All you need to do is reach out so we can discuss your specific needs.

[ ] MASTER DATA MANAGEMENT CONSULTING

Your business produces a variety of data – non-transactional and transactional, Meta data, hierarchical, referential and analytical and so on – which are necessary for the day-to-day running of your business. Through the implementation of an effective master data management (MDM) you will be able to better manage and ensure stewardship, accessibility, consistency, uniformity and accuracy of all data streams across your organization. The MDM will not only ensure improved control of data governance and quality, it will also significantly improve the operational performance, compliance and agility of your organization. A comprehensive MDM software can also be deployed to assist your evolving IT business rules, landscape whilst ensuring that their impacts are accurately measured.

It can be difficult in deciding the best MDM service to choose given the over-crowded nature of the market. However, Initium is your best partner if you are considering the use of MDM products or client data management solutions.

We work together with leading organizations that provide data management solutions to build and implement effective MDM programs for enterprises like yours. We cover both single business unit deployments and business-wide initiatives, which includes the development of standards, policies, and procedures that will serve as a comprehensive framework for data uniformity and consistent business practices.

Our MDM consulting team, led by experts, will work closely with your business units and leadership teams to understand your business goals and challenges so as to accurately design and map out suitable frameworks for data metrics, data quality management, and data integration. We then develop adequate techniques and business process rule standards to establish a flexible, single-master source of data for information hierarchies, definition, and segmentation. We also provide assistance when changing the existing internal procedures so that end-users can easily adopt the new solution. The necessary resources will be made available to you to:

  • Ensure continuous, sustainable and provable value to your enterprise
  • Help improve trust in your new solution and maximize buy-in across your enterprise through the provision of measurable outcomes.
  • Set expectations and quantify outcomes every step of the way
  • Suit time-tested change management techniques to your timelines and environment
  • Provide change management expertise to assist your business move seamlessly to the new solution

An economical option for Master Data Management

In addition to our MDM solution, our Cloud Practice leverages a secure, efficient and economical data bank platform for your business users to validate, qualify, consolidate, match, aggregate and collect sensitive information. The benefits of this service includes the removal of expensive duplicate processes; improved quality, updated data across all users; automated data compliance rules and governance to maintain ongoing control and consistency. Our technology partners and clients can affirm on the long-term value of our MDM services.

[ ] BIG DATA ARCHITECTURE & IMPLEMENTATION CONSULTING

The three major data challenges that a lot of businesses encounter – variety, velocity and volume. Added to these are unsuitable storage capacities, inefficient data management systems, data inaccuracies, and the absence of expertise to analyze and integrate unstructured data. If your organization is facing a similar challenge, the firm that will provide top-notch Big Data solutions is Initium.

We provide assistance with Big Data implementations and architectures to realize all of your business needs for data accessibility in a cost effective way. This we accomplish by providing leading-edge technologies still in use by eBay, Yahoo, Amazon, Facebook, Google and other data giants to provide and maintain a competitive advantage for your business.

Our data scientists and Big Data analytics professionals apply proven processes, tool, technologies and frameworks to evolve your business into an enterprise that is data-driven. We offer you our guidance through this transformation by providing the best Big Data solutions in Hadoop-based platforms, cloud storage, massively parallel processing (MPP) databases, and other breakthrough technologies. The uniqueness of our Big Data analytics services is as a result of:
  • Analysis and visualization with Qlikview, Datameer, Tableau, and others
  • Analytics with Python, R, Spark
  • Relational analysis with Teradata, Vertica, Redshift
  • HBase, MongoDB used for NoSQL processing
  • Integration with Microsoft Azure Cloud environments and Amazon Web Services (AWS)
  • Scala, Python, and Java are used for development
  • Spark, Pig, Sqoop, and Hive are used for processing data
  • Configuration and installation of Hortonworks, Cloudera, and other Hadoop distributions
  • Big Data architects carry out system design
In value creation, Big Data has an enormous potential which includes: improve customer satisfaction, predict future trends, minimize time-to-market, reduce overhead, produce new products and services, and recognize new business prospects.

We are always ready to help. Contact us to discuss any Big Data-specific concerns.

[ ] ASSESSMENTS AND ROADMAPS CONSULTING

Most businesses often find it challenging to decide on the appropriate amount to be allocated for investments in the annual budget. Especially when it concerns things that cannot be readily measured such as Big Data Strategies, Data Warehousing (DW), Business Intelligence (BI) and Analytical Assessment processes.

At Initium, we specialize in resolving such scenarios; including debates between the executive management team and analysts concerning the efficiency of existing methods. Our Analytics Assessment and Data Strategy Services conduct objective analysis on your current tactics and investments to know if they are on the right path. Our data analytics assessment gives an unbiased view of your internal operations by accurately scaling the impact of your Big Data, DW and/or BI investments. It also produces a comparative analysis through the evaluation of what competing organizations are doing. The evaluation includes an analysis of your firm’s:

  • Technical framework
  • Data
  • Business objectives/goals
  • Organization
  • Governance
  • Strategy/Vision

When you partner with Initium, you benefit from an array of merits that will enable you obtain a distinct competitive edge. Our analytics roadmaps and data strategy, combined with our data strategy architecture, improves your investment priorities and objectives to build a successful Big Data, DW and/or BI infrastructures and projects.

In a nutshell, our top priority is to enable you understand which components are on the right track, what is threatening the expected return on investments, and how your processes compare to those enterprises that are achieving their expected returns.

[ ] SERVICE ANALYTICS CONSULTING

Your clients are the representatives of the value of your brand and business. Hence, it is very important for you to invest and commit resources in aligning your analytics, processes, and IT capabilities to boost both your profits and customer experience. Initium's Services Analytics consulting service aid you to proactively respond to the changing business landscape, improve service delivery, tailor customized services and products, and deliver the expectations and demands of your customers.

Our analytics consulting services helps you to realize these improvements and more through the analysis of your customer experience, customer service, and customer journey data. We work together with your leadership teams to implement and identify the supporting processes and technologies to discover business insights and prospects from your service data. Contact us so you can understand how our expert analytics consulting teams can assist your business in the creation of unforgettable customer experiences.

Business Imperatives

  • Achieve better customer lifetime value
  • Minimize customer retention and acquisition costs
  • Insight-based decision making using customer service data analytics
  • Optimization (effort and cost) of customer service across channels

Transformational Effects

  • Ability to predict the feature behavior of customers and choose the best solution to maximize value
  • A more concise and data-based method when making decisions
  • Satisfactory experience for customers
  • Better alignment for business goals to customer service programs

Conducting the Transformation with Initium

We work together with your senior leadership and C-suite on your important customer service strategy and deployment programs. Our cross-functional technology domain professionals aid you in achieving the real impacts of creating an analytics capability into their enterprise and operating model. Our method towards service analytics is designed to help you:

  • Research: Assimilate the objectives and the value of your customer service and
  • support programs, backed by key insights obtained from a detailed survey and research by our research experts.
  • Strategy: Develop an in-depth understanding of expected merits from advanced analytics and attach them to your existing IT and customer service programs. This will help set quantifiable and flexible KPIs that will push your business tactics, long-term goals, and identify the near-term profit growth prospects.
  • Implement: Build flexible IT tactics to assist your customer service initiatives. Our technology experts can help you understand your IT frameworks, technology platforms, operating models, and application selection to effectively deliver the necessary business and technical capabilities to complement your customer service initiatives.
  • Operations: Apply customer service data analytics, sales analytics, and services analytics to improve your customer lifecycle, pricing and sales methods, and the general customer experiences.

Supporting Technologies

  • LOB applications and systems
  • Big Data analytics tools (Spark, Apache, Hadoop)
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube
  • Facebook

Enabling Processes

  • Business Analytics and Business Intelligence
  • Social media engagement and presence
  • Enterprise Content Management Systems

[ ] BUSINESS INTELLIGENCE CONSULTANTS

It is possible to obtain all the necessary information about your market prospects, operations, competitors, and customers at one location. This can be achieved through the application of Business Intelligence (BI) reporting solutions and services.

It is widely known that the data-driven and digital world of today is compelling organizations to be up-to-date on the latest strategies and tools that can offer them a competitive edge. Hence, most businesses are constantly looking for an innovative, experience, and digitally knowledgeable BI consulting firm to offer them the necessary assistance.

Initium’s BI consulting leaders integrate innovative analytics with the best reporting tools to obtain key insights from all formats of data. Our Analytics Solution team develops connections between this application toolsets and disparate data to obtain its value. Our Analytics Consulting and Development Service works in-sync to enable you implement, select, and optimize a variety of custom and pre-built analytics and reporting tools that offer you a reliable business and market view. At the beginning stage, we work in tandem with your team to finish the change management process in its entirety.

Specific services Initium provide to enable you realize an enormous data analytics environment includes:

  • Data governance and MDM guidance
  • Dashboard development, automated Analytics reporting
  • BI framework development and optimization
  • Data integration, Data migration
  • Proof-of-concept and Prototyping initiatives
  • RFP and BI tool/solution selection assistance
  • BI roadmaps, BI evaluations, Strategic planning

A professional BI consulting services and BI solutions provider will not only identify the business prospects, but will also recognize the challenges, created by an increasing need for advanced digital technology. At Initium, we always consider this and have classified our services into:
  • RDashboard Development and Consulting – Our professionals apply leading software tools to offer businesses in-depth and real-time snapshots of their ERP, CRM, supply chain, financial, marketing, sales, and other operational and departmental data
  • support programs, backed by key insights obtained from a detailed survey and research by our research experts.
  • Mobile Consulting – Our best-practices mobile BI architectures help improve the efficiency and accessibility of business processes, regardless of time and/or location. Our mobile platforms, through the use of a centralized cloud-based computing initiative, offer improved and faster bi-directional data accessibility. Other benefits include a more competitive outlook, improved customer service, better employee productivity, real-time intelligence, and intuitive mobile dashboards.

Initium’s analytics frameworks and reporting strategies provide actionable insights on results and trends, enabling you make informed conclusions in areas such as:
  • Staffing and Human Resources
  • Enterprise Resource Planning
  • Supply Chain and Logistics Management
  • Operations and Sales planning
  • Financial management and planning
  • Customer Relationship and Marketing Management

Transformational Effects

  • Allows IT focus on IT and speed time-to-decision
  • Reduced risk and increased revenue
  • Customized and improved customer experience
  • Increase productivity and efficiency
  • Improved levels of employee engagement
  • Areas that need attention are quickly identified
  • Progress to business objectives are easily tracked
  • All-round visibility to save overheads and time
  • Decision making becomes fact-based and proactive

Transformational Effects

  • Research – Our analysts assist CIOs and CAOs obtain key insights into the growing industry best practices and trends to solve unique business challenges. Supported by research, we assist business leaders provide answers to questions such as, “How can we use BI to provide a unique customer experience?”
  • Strategy – We assist CIOs and CAOs to develop a reporting and BI vision for the market, operations, the brand, competitors, employees, and the customers. We design a strategic plan with definite criteria, technology recommendations, and prioritized projects, together with a planned deployment roadmap.
  • Implementations – Deploy BI strategy in your business with our solution professionals. We assist you implement analytics, coordinate the transition to a self-service model, and develop mobile-enabled scorecards and dashboards with smart illustrations.

Operations – We make sure that the usability, adoption and availability of dashboards and BI is maximized to help you make informed real-time decisions. Our GTS team works together with you to maintain the business glossary, web widgets, and dashboard templates to keep them updated on an ongoing basis.

[ ] MANAGEMENT DASHBOARD CONSULTING

Most businesses desire to benefit from their data stream by gaining a competitive advantage. At Initium, we gather, clean, and accurately analyze your data to provide you with a detailed business reporting dashboard – one which gives a complete visualization of your business and environment.

Our Data Governance consulting team offers executive dashboard best-practices to enable you make plans and decisions based on facts, discover new prospects, and streamline your business operations. Our top priority is to deploy a data governance initiative for you that meet statutory compliance requirements, manages data risks and security, and ensures predictable business outcomes.

Conducting the Transformation with Initium

Initium’s Executive Dashboard Consulting and Management Reporting Services do not only deploy best practices-related process and enabling technologies for you, it also aligns your cross-functional teams with a flexible data governance initiative on a continuous basis. The transformational effects associated with this service include:
  • Increased trust with customers by providing a safe, regulation-compliant data
  • Removal of data integrity problems when a variety of users access the same sets of data
  • Ability to control and monitor data quality from a single place
  • Development of a digital transformation foundation
  • Application of processes across systems, all over the enterprise
  • The value of data is significantly increased as a strategic asset

Future predictions indicate that data growth will be continuous at an exponential rate. Hence, now is the best time to choose leading-edge dashboard consulting that will accurately and efficiently resolve your data management issues.

[ ] SALES ANALYTICS ASSESSMENTS CONSULTING

The behavior of the buyer has been reshaped as a result of digitalization. Buyers are no longer uninformed; due to quick access to services and products data online, most of the marketing work is completed before buyers even speak to a distributor. To adapt and succeed at this change in norm, businesses like yours are seeking the services of sales analytics firms.

Initium’s Sales Analytics consulting team provides your marketers with real-time and accurate insight into the whole sales process. This information enables the sales teams to carry out interactions with buyers as trusted advisors, using their knowledge to make the communication process personal. Securing the services of our sales analytics consultants will help you to:

  • Boost your decision-making with the ability to observe performance across a large area – predictive contexts, channels, margins, top-line growth, and sales compensation and productivity in both predictive and current contexts
  • View sales from a new vantage point – see beyond channels, geographies, and product lines to identify the most profitable deals for your business
  • Transform ordinary customer interactions into tactical business prospects by combining key data from all units of your enterprise – finance, operations, service, sales, marketing, and research
  • Discover the importance of sales metrics, see the big picture, and gain a competitive advantage

When your CSOs get the full picture of sales data, the difference is significant – from increased informed decision-making to more levels of productivity and performance.

Transformational Effects

  • Sales campaigns become more effective
  • Better sales productivity
  • More revenue and margin performance
  • Better channel productivity
  • Improved customer experience
  • All-round view of customers

Tools for Sales Analytics

  • Oracle Sales Analytics
  • Tableau
  • InsightSquared
  • Salesforce Sales Cloud

Enabling Processes

  • Master data management (for all-round customer view, data cleansing)
  • Customer retention analytics
  • Up-sell/cross-sell analytics
  • Pipeline management analytics
  • Demand forecasting analytics
  • Sales incentive compensation analytics
  • Salesforce optimization analytics
  • Channel optimization analytics
  • Propensity models to buy analytics
  • Segmentation analytics

We are always ready to assist you. Contact us to discuss your specific concerns and needs.

[ ]CROSS-CHANNEL ANALYTICS CONSULTING

The power balance is shifting from the seller to the buyer as a result of data and digital technology. It is also well accepted as routine for buyers to make decisions based on data collected from an increasing number of channels. It is little wonder that the demand for cross-channel analytics consulting services is growing.

At Initium, we know the fundamental reasons why the purchase path is hardly linear in nature. We know that buyers could research through mobile, see the product in person at a shop, and then continue engagement online before actually buying a product. We understand that there may be at least 7 to 13 touch points before any sales engagement.

Our marketing analytics consulting services focuses on improving the effectiveness of your marketing across all touch points. We achieve this by providing multichannel analytics to offer integrated, personalized messaging to prospects across all channels; to identify which the most effective channels; to keep customers engaged by providing only the messaging they are interested in.

As partners with your business, we will offer assistance to maximize your effectiveness at a granular level. The transformations associated with this service include:
  • Channel profit optimization
  • Cross-channel spend optimization
  • Customer journey-driven interactions
  • Analytics-based product and service design
  • Improved understanding of multiple-buyer journeys

Conducting the Transformation with Initium

Our cross-channel customer analytics services enable your CSOs to:
  • Tailor parameters, develop reports, and improve self-service capabilities on a continuous basis through the implementation of a leading-edge service analytics
  • Design a platform that integrates and collect data from website, social networks, marketing automation, and CRM
  • Follow an actionable roadmap to enhance conversion and reach with effective channel mix and tactics
  • Remain relevant in the digital economy through the understanding of growing models and tactics in channel marketing

[ ] CUSTOMER ANALYTICS CONSULTING

Enterprises all over the world understand that it is a customer’s market today, as a result of digitalization. It is also pushing them to develop personal interactions with customers at all levels. Hence, it is now a priority to seek for top-notch customer analytics consulting services, which is what we offer you at Initium.

We know that to be successful in today’s digital market, you have to shift from the “they will want what we provide” thought process to the “how to consistently offer what customers desire” thought process. Our customer analytics experts – professionals in the analysis of the complexities of customer data – assist our clients to better understand the extent, nature, and basis of the expectations of consumers.

Initium’s Customer Analytics Services help enterprises to get personalized engagements, develop contextualized campaigns, and provide specialized experiences. Combined, this will assist businesses to obtain key insights that will aid improved customer engagement, service enhancement, and product re-imagination. Often praised as the major drivers for maintaining relevance in the dynamic consumer environment, advanced customer analytics – integrated with predictive customer analytics – will help organizations to outperform their competitors.

The merits you gain from this service include:
  • Detailed analytics dashboards
  • Price-value equations
  • Competitive positioning models
  • Innovative retention and growth tactics
  • Inventive customer acquisition tactics
  • Service and product innovations

Regardless of enormous growth potentials, some enterprises still ignore the capabilities of analytics. The time is now to show a high level of patience and adaptability through the successful application of customer analytics. Do contact us.

[ ] MARKETING ANALYTICS CONSULTING

It is possible to obtain accurate Precision Marketing. With a digital analytics firm providing round-the-clock assistance, you are now able, to more accurately, quantify consumer sentiment, precisely identify new trends, or apply data-centric research to boost product or brand awareness on a continual basis.

At Initium, we develop a durable, better marketing operation for clients like you by integrating effective marketing principles with the most recent advancements in data science and Big Data. Our marketing analytics service is a top-notch market assessment approach that focuses on the big picture: it provides assistance in understanding the past, determine where you are now, and then more precisely predict a successful and growing future.

Initium’s Marketing Analytics Practice was designed and built by our team of data scientists with in-depth experience in marketing analytics and business intelligence. Our marketing analytics consultants work together with your marketing team to plan, design and deploy a marketing analytics initiative within a sustainable data-driven environment, offering continuous service and assistance to encourage improved performance, efficiency and more responses to changing dynamics.

Our service focuses in determining the following:
  • Service/product issues
  • Purchase and pricing dynamics
  • Loyalty rates, preference, and brand awareness
  • Market segments, trends, forecasts, and size

At the later stages, our marketing analytics service provides the best market evaluation tools to obtain key insights from:
  • Sensitivity/scenario modeling
  • Planned migration and potential evaluation
  • Customer-level profit assessment
  • Time-series/trend econometrics
  • Pattern recognition and machine learning
  • Statistical regression analysis
  • Social network evaluation
  • Segmentation assessment

As this service is continuous, our marketing analytics features periodic assessments to quantify effectiveness, with enhancements and adaptations as needed to maintain viability. Further, you can also choose our Competitive Intelligence service. This service further improves these marketing analytics by quantifying how the businesses of clients fare against competition with regards to marketing tactics, pricing, products, and organizational structure.

As a Beginner

If you are a beginner in the marketing analytics journey, take advantage of our interactive workshops and roadmap planning sessions using our trusted Initium Discovery method.

Transformational Effects

  • Revenue impact
  • Analytics-driven marketing culture
  • Metrics-based marketing decisions
  • Marketing effectiveness (MROI)
  • Campaign effectiveness

Conducting the Transformation with Initium

Regardless of the unique nature of marketing based on analytics, executives report a low percentage of projects that incorporates the services of marketing analytics before decision making, even when they are readily available. To reap the benefits associated with marketing analytics, we offer the following assistance to marketing executives:
  • Research – Discover best practices for your customer retention strategies, acquisitions, and journeys, including attribution models. Our team of dedicated experts will assist your marketing executives to better understand the importance and impact of marketing analytics on your organization.
  • Strategy – Determine the issues and objectives of managing your customer retention and acquisition. Our analysts suggest data models, visualization and analytics tools that boost customer interactions and drive sales through methodical tactic.
  • Implementations – Deploy a smart marketing analytics solution that incorporates your support systems, automation tools, CRM, and website. Our team can help you determine workflows, event-based triggers, and metrics that quantify campaign performance and marketing ROI.
  • Operations – Anticipate future application and staffing needs to adapt to the current ecosystem. We work together with you to ensure that the daily management of your marketing and social data, dashboard usability, report development, and training requirements is successful.

Marketing Analytics Tools

  • Qlikview
  • MapR
  • Hortonworks
  • Tableau
  • RStudio
  • SAS

Enabling Processes

  • Channel analytics
  • Customer analytics
  • Social intelligence
  • Predictive analytics (machine learning, statistical modeling)
  • Lead-to-revenue management
  • Omni-channel Attribution Modeling
  • Conversion and funnel modeling
  • Marketing ROI and spend assessment
  • Master data management
  • Attribution modeling
  • Marketing mix modeling (MMM)

[ ] COMPETITIVE INTELLIGENCE CONSULTING

The Competitive Intelligence Consulting Practice at Initium forms part of our advanced precision marketing program. In most instances, it is not easy to understand why some businesses grow and other businesses with the same services and products struggle. With our competitive intelligence service, businesses now have the mathematical means to discover why, and identify how they can remain relevant in the market and shape a more lucrative future.

Initium Competitive – A smarter strategy to competitive intelligence

Initium’s competitive intelligence service is based on our marketing analytics service, applying past established analytic/research capabilities to precisely quantify and compare the competition of our clients as regards business practices, organizational structure, pricing models, and product offerings.

Building Blocks

Our competitive intelligence operations provide leading-edge analytic tools that enable you to get a more detailed, concise insight of your position in the market with respect to your competitions. Our service includes the following:
  • Benchmark tools to quantify cost/manufacturing frameworks, supply chain business processes, and distribution channels
  • Comparative sales analytics that benchmark and target sales structures, promotional programs, product introductions, and pricing frameworks
  • Research analytics to analyze the products of competitors, innovative rollouts, service offerings, and product specifications

Initium’s competitive intelligence consultants use analytics tools to identify similarities, and differences, in the organizational areas of business competition. This can include key leaders, acquisitions, corporate tactics, organizational changes, and the investments of competing firms. Our competitive data assessment services assist businesses to better understand their competition through the use of state-of-the-art business intelligence solutions and data science methodologies that are capable of predicting the future activities of competitors.

As a Beginner

If you are just a beginner in the journey of competitive intelligence, we provide interactive workshops and roadmap planning sessions through the application of our trusted discovery strategy to your advantage.

Transformational Effects

  • Culture of competitiveness
  • View on disruptive competitors
  • Future prospect targeting
  • Digital branding tactics
  • Competitive benchmark based
  • Outside-in view driven

Conducting the Transformation with Initium

Sales analytics can have a profound impact on profit and productivity. However, there are still some issues that need to be addressed. Initium helps CAOs to:
  • Research – provide key insights to potential disruptions in your industry, their impact on business, and prospects for market leadership and business growth. We also share our views by offering innovative technologies for sustainable competitive merit.
  • Strategy – design a competitive intelligence approach and an actionable roadmap for effective campaign tactics and market branding based on your vision, objectives, and challenges. We work with you, providing a multidisciplinary, iterative strategy that provides the outcomes for continuous success.
  • Implementations –offer our proprietary frameworks, drivers, and tools for cost effective and fast deployment. We work together with CAOs and CMOs to design a flexible competitive intelligence system, offering cloud, AI, automations, and predictive analytics technologies.
  • Operations – increase real-time competitive data to drive actionable decisions with management of daily operations by Initium. With a culture for innovation and a mechanism to address failures, we work with clients to align technologies and business results.

Competitive Intelligence Tools

  • SimilarWeb
  • TrackMaven
  • Alexa
  • SEMrush
  • BuiltWith
  • Open SEO statistics
  • BuzzSumo

Enabling Processes

  • Competitive Simulation and Scenario Planning
  • War Gaming
  • Trend Mapping
  • Inflection Point Analysis
  • Customer Lifetime value
  • PEST Analysis
  • Industry Cost Curve
  • Porter’s Five Forces
  • ADL Matrix

[ ] FINANCIAL ANALYTICS CONSULTING

Your financial report should provide you with total visibility into the performance of your enterprise. In order for your organization to remain ahead in today’s competitive market, your business is going to need much more than quantitative data. Provide your finance leaders the insights, tactics, and data analytics tools they need to maintain tactical and operational effectiveness.

The Financial Analytics Service at Initium will aid you drive innovation and action while ensuring the success of your business. Our financial analytics consultants bring an extra layer to your financial reports with social signals and qualitative data. This kind of data analytics-based and granularity technique makes room for increased precision in budgeting, forecasting, and planning. We mobilize your financial teams with prescriptive and predictive analytics to boost customer value, determine underperforming sectors, effect change, and gain operational visibility across all levels of your enterprise.

Transformational Effects

  • Operational effectiveness
  • Risk management
  • Course corrections and predictive scorecards
  • Revenue growth management
  • New business enablement

Conducting the Transformation with Initium

Initium aids your CFO in presenting a total view of the financial performance of your business to all stakeholders. Partner with us so we can:
  • Research – discover the capability of analytics to determine new business prospects and analyze case studies to increase customer value. Our financial analysts offers the CFO-level research and recommendations necessary to begin your distinct journey
  • Strategy – follow a framework for evolving your finance operations by the adoption of innovative technologies, financial metrics, and process improvement. We assist you in prioritizing top challenges and determine transformational growth objectives
  • Implementations –provide safe and seamless exchange of unstructured and structured data for new insights. We implement analytical tools to aid you design financial metrics and scorecards to motivate real-time decision making
  • Operations –continue on the path of innovation and collaboration while encouraging administration and management of policies governing data. We enlighten staff on situation modeling skill sets, cost, and profitability modeling, and report and compare financial results with objectives

Sales Analytics Tools

  • Alteryx
  • Birst
  • Microsoft Power BI
  • Oracle
  • SAP

Sales Analytics Tools

  • Revenue analytics
  • Working capital analytics

[ ]HR ANALYTICS CONSULTING

The social contract that exists between employees and organizations has changed. A new generation is joining the workforce – one whose needs, priorities, and ideology on loyalty is different from their coworkers that are a bit older. To move the business forward in this era, you need to change the culture of your organization to an experience that will attract and retain talents. Our HR analytics consulting services can assist you in transforming your raw HR data into a tactical asset that offers key insights into the needs of your employees.

Remain ahead of the employee revolution through our resilient employee analytics consulting services and initiatives. Build a culture where feedback from employees results to proactive enhancement of workforce experiences. Evaluate performance of recruitment channels and increase the value of the resources in your enterprise.

Provide your HR department with the power of predictive analytics, reporting dashboards and tools it requires to make informed decisions, and play a more tactical and collaborative role in improving business results. When your employees are more engaged and happy, your business gains a talent-based edge in the industry.

Transformational Effects

  • Risk management and forward view
  • Leadership development
  • Workforce retention and satisfaction
  • Performance and collaboration improvement
  • Cool workplace brand image
  • Quality acquisition rates and talent
  • Better recruiting effectiveness

Conducting the Transformation with Initium

Collaborating with your business, our HR analytics experts assist your chief human resource officers (CHROs) and HR executives to take actionable measures to change the workforce using analytics by:
  • Research – understand growing workplace dynamics, practices, and trends that impact on employee performance, engagement, and morale. Our research and surveys aid you benchmark and discover employee prospects and challenges to gain a competitive outlook
  • Strategy –we assist you analyze scope, challenges, tools, applications, processes, and best practices for improvement to map the journey to an analytics structure – including recommendations for analytical tools and KPIs
  • Implementations –observe employee performance, apply benefits, predict employee trends, and address risks through the use of dashboards. We work with your CHROs to enhance KPIs and align HR and IT to deploy flexible data models and smart analytics frameworks
  • Operations –observe always-available data, systems, and real-time reporting through analytics systems used in a managed services model. We design initiatives to address the needs of both management and employee. Also deploy change management tactics and also offer customized training

HR Analytics Tools

  • Kronos
  • NetSuite
  • Workday
  • SuccessFactors
  • SAP
  • Oracle

Enabling Processes and Technologies

  • Capacity analytics
  • Capability analytics
  • Workforce churn analytics
  • Competency acquisition analytics

[ ]ANALYTICS ON CLOUD CONSULTING

Businesses are looking for effective methods to manage the enormous volumes of data that they generate. Cloud-driven analytics business intelligence can assist you in achieving this, and much more. However, the cloud analytics firm you choose should be able to aid you simultaneously better understand your customers, boost the effectiveness of your sales, and streamline your business processes.

At Initium, our cloud consultants focus on obtaining real-time, proactive insights from your data by offering our cloud-driven data analytics services. Cloud infrastructure provides many prospects to build efficient operations from start to finish. Using analytics on a cloud environment aid you to rapidly design, deploy, test, and assess case studies before launching production systems. This will enable you provide innovative choices to your clients at costs that are competitive.

It is our job to make this process less complex for you. We strictly evaluate the security, integrity, usability, and availability of data; to analyze architecture, platforms, and tools; to calculating the migration effort and providing recommendations for training, change management, and cloud platform. The benefits associated with this service include:
  • Accessibility anywhere and anytime
  • Quick rollout and prototyping
  • Faster time to value
  • Availability of measurable and flexible platforms
  • Significantly reduce ownership cost
  • Being able to establish quantifiable objectives
The demand and usage of cloud analytics services is continually on the increase. Partnering with Initium, providing these services for tactical business merit is very much easier.

[ ]DATA GOVERNANCE CONSULTING

The volume of data gathered by businesses globally is quite extraordinary. When this data is used effectively, you can obtain a significant advantage over your competitors. However, you need to have precise and clean data to get the whole picture of your environment and your business. A data governance initiative and deployment that is effective will not only let you plan and make informed decisions, but will also help you determine new prospects and streamlines your operations. This is the major reason why most businesses are seeking the services of data governance firms like Initium.

Our dashboard consulting experts will assist you in getting more value from your data governance programs by deploying dashboards to quantify and enhance their results, progress, and impacts. Further, you will have the ability to govern data safety and risk while maintaining statutory compliance. Since all predictions currently forecast that the growth of data will be continuous at significant rates, this is the best time to resolve the data governance issues in your organization.

The transformations associated with our data governance services include:
  • More confidence in information for choices that lead to positive outcomes
  • Reduced data integrity problems when a variety of users access similar sets of data
  • Improved quality and control of data from a single place
  • More trust with customers with data which is safe and adheres to regulations
  • Energized foundation for digital transformation
  • Better processes business-wide, across all units
  • More data value as a tactical asset

Conducting the Transformation with Initium

Initium is the best digital governance consulting services option for businesses looking to ensure business results that are predictable. Our services comprise of:
  • Research – remain on the cutting edge of data governance problems and best practices, from operations to enabling technology. Our researchers aid CIOs and CAOs with answers to questions on how to remain ahead in the industry while also evolving, and which technologies to use to address the distinct nature of their data governance needs.
  • Strategy – we assist in the development of a well-defined data governance tactic with processes for managing when, how, and by whom your data is utilized. We partner with IT and business leaders to design a roadmap that covers data quality requirements, data definitions, decision rights, accountability, managing team roles and responsibilities, as well as deployment roadmap
  • Implementations – align your cross-functional teams to design a flexible data management initiative. Our team of professionals partner with IT and business stakeholders to create roles and document processes and implement supporting technologies such as MDM
  • Operations – streamline and manage data governance initiatives all over the world on a continuous basis. We offer continuous training and coaching to ensure that your data operations are updated and address your business needs.

[ ]DATA WAREHOUSING CONSULTING

The demand for real-time delivery of Big Data is significantly high. There is also a demand for powerful data framework to govern the resulting increase in velocity, volume, and variety of data. Professionals in data warehouse will advise you that it is necessary to update your data warehousing processes to:
  • Ensure real-time decision making and improved customer service
  • Achieve reduced TCO
  • Support improved functionality and simplicity for end users
At Initium, our data warehouse consultants focus on empowering businesses to manage this flood of data. Our data warehousing consulting services aid organizations to utilize the Hadoop-based data streams within EDW environments, ETL processing, and some analytics processing. The data lake is an advantage to businesses through the provision of hands-on control of data preparation, modeling, and reporting. Miscommunication and lag times are also eliminated.

Hence, our data warehouse service comes with the following transformational benefits:
  • Partnership in data curation
  • Recording and saving manual steps to be reused as workflows
  • Automatic tracking of data movement and transformations across systems
  • Ability to capture and store unlimited data sources for unforeseen needs
  • Agile development strategies
  • Faster discovery of data and meaningful data relationships
  • Improved decision making and precise data-driven better operations
  • Real-time analytics with richer visualization and exploration

Conducting the Transformation with Initium

Most data warehouse providers help businesses with current industry trends to provide them with a competitive outlook. However, we believe in sharing perspectives that can equip businesses for the future. As a data warehouse consulting firm committed to enabling businesses stay ahead of their competition, we take the future into consideration by:
  • Providing a 360-degree view of customers for CMOs
  • Enabling the daily global data lake management and administration, while boosting and enhancing the environment
  • Aligning our data warehouse solution professionals with key stakeholders to update data warehouses

[ ]DATA MONETIZATION CONSULTING

It is well known that there is significant value to data. Unstructured, structured, and even objective-critical data. Hence, data monetization initiatives are now very important to businesses creating more revenue streams from their extensive data reservoirs.

Initium’s data monetization consulting experts is successfully steering the Big Data industry pack in today’s data market revolution with our trusted data monetization services. We specialize primarily in business innovation, and we focus in assisting clients think inventively – from developing a foundation for other services/products they can lucratively market, to utilizing the intelligence they have gathered from their data in innovative methods.

To aid businesses grow into successful digital enterprises, we have expanded our digital monetization tactics agenda to fit clients’ custom digitalization needs. Our market prospects evaluation, development of proof-of-value concepts to identify the financial success of proposed services/products, building of potential execution scenarios, and management of the entire realization operation are all included in our simplified digital evolution technique for businesses.

Hence, the transformation associated with our data monetization service includes:
  • Development of new GTM partnerships and alliances
  • Creation of new profit and revenue channels Creation of IP and data monetization products Improved product diversification and innovation More customer growth and retention

Conducting the Transformation with Initium

Businesses most times prefer our data monetization consulting services when looking for a thorough assessment of all variables to build an effective data and application monetization tactic. Our service comprises:
  • Research – tactically analyze the market using our syndicated/custom research. Assist you in understanding risks, regulations, compliance, along with indirect and direct case studies and prospects, and technological support for the monetization of data
  • Strategy – analyze key case studies, together with an in-depth deployment strategy that includes collaborations and technology. Working together to transform the outcomes of our research into a tactical framework using top-notch templates and tools
  • Implementations – discover important intelligence in data from finance, marketing, CRM, social, and various business systems. Apply data science, predictive analytics, and data mining models to provide the desired CFO-focused insights
  • Operations – ensure performance and availability of processes and systems necessary for continuous data monetization through our managed services team. Also execute initiatives, make the necessary adjustments, and maintain the focus on monetization across the organization

Product Digitalization Tools

  • Kafka
  • Spark
  • Hadoop

[ ]SOCIAL MEDIA ANALYTICS CONSULTING

Most organizations today are constantly looking for real-time data on their brand sentiment, product feedbacks, competitive insights, and employee reviews. Social media analytics experts revealed that, obtaining competitive and influencer insights via the monitoring of sentiment, signals and trends on social media can have significant positive impacts for businesses.

Majority of data-based brands today are aware of the type of value social media predictive analytics are capable of delivering. There are many social media analytics firms that promise to aid businesses collect customer-related data. That been said, the strategy for these social media analytics companies is to analyze the included psychographics, add contextual business knowledge to social data, and drive intuitive, data-based decision making.

At Initium, we apply a combination of social media listening, weak signal and sentiment assessment, competitive and influencer insights, and data mining to advertise your brand socially – in a new way. The merits associated with collaborating with us include:
  • Better brand messaging and performance impact
  • Influencer cultivation
  • Improved customer social interactions
  • Access to real-time market reviews
  • Comprehensive understanding of industry trends and customer preference

Conducting the Transformation with Initium

Our social media analytics services provide assistance to the c-suite of businesses in the development of a detailed predictive social media intelligence initiative. Our digital media tacticians, scientists, and analysts specialize in discovering new trends, successful industry-specific tactics, maturity models, social strategies, technologies and tools to uncover existing gaps in tactics, recommend adjustments, and eventually increase ROI.